Custom games for business: why AI has made them affordable
Advergames and serious games have existed for decades but cost too much. How AI changed timelines and costs, and what it means for SMEs, with market data.
5 min read
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Ideas on games for business
Advergames, serious games, gamification and AI: practical articles for marketing, HR and training teams.
Custom games for business: why AI has made them affordable
Advergames and serious games have existed for decades but cost too much. How AI changed timelines and costs, and what it means for SMEs, with market data.
5 min read
Serious games for corporate training: what they are and when they work
What serious games are, how they differ from gamification and e-learning, and when they really work in corporate training. With a real example.
4 min read
What is an advergame? A practical guide for marketers
What an advergame is, the main formats, historical examples and how to design one that works: a practical guide for marketing and brand managers.
5 min read
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