About us

We apply the principles of play to real business challenges.

Play2Business combines game design, technology, storytelling and business strategy to turn communication and learning into experiences people choose to take part in.

Our philosophy

Play with a purpose.

Objectives first

Every game starts from a business goal and an audience, not from a genre or a trend.

Playable early

We put a working prototype in your hands as soon as possible, then improve it together.

Honest results

We measure what can be measured and never promise numbers we can’t stand behind.

The team

Two paths, one vision.

International commercial experience meets hands-on game development.

Alexandro Buggero

Creative direction, game design and development

Game designer and developer working with Godot, Unreal Engine 5 and Three.js, specialised in real-time 3D and generative AI.
In the gaming industry since 2020 with Astranova, The Nemesis (now Nemixar) and Aivar Metaland, as project manager, marketing director, product owner and creative director.
Advanced Esports Programme (Milan, 2023); contributor of a vision featured in the OIES 2023 White Paper, presented at the Italian Chamber of Deputies.
Ten years in guest experience and entertainment across hotels, resorts and cruise ships in four countries.

LinkedIn ↗ Portfolio ↗

Nicholas Perpiglia

Business, strategy and growth

Founder and director of Perpi Ltd, a London-based consultancy working with UK and EU companies since 2020 on strategy, branding and new ventures.
Multinational background at Sony’s European headquarters, first in management accounting, then as Pan-European Area Business Manager for the audio division, with €28 million in annual net sales and 30 European sales companies under management.
First Class Honours degree in Business and Management from the University of Sussex.
Active in publishing: has collaborated with Millionaire Magazine, ITS Journal and NOMAG, and directly manages publications including Il Pianello and Oldest Republic.

LinkedIn ↗ perpi.co.uk ↗

How we work

From objective to game, in four moves.

Discover

We define the objective, the audience and what success looks like.

Design

Concept, mechanics, characters and world, built around your brand.

Build

An early playable prototype, refined together into the final version.

Launch

Release and promotion, with player analytics where useful.

Let’s play a different game.

Want to discuss a project, request a proposal or simply get to know us? Write to us and we’ll arrange an introductory call.

[email protected] Book an intro call