02 · Serious Games

Learning that people actually want to do.

Interactive simulations and training games that turn procedures, knowledge and skills into hands-on experiences.

The challenge

Training that doesn’t stick.

Slides, videos and manuals are passive. Information is hard to remember, and even harder to apply on the job.

Our answer

Practice before reality.

Games where people face real situations, make decisions, see the consequences and improve, in a safe environment where mistakes teach.

Use cases

Where a serious game makes the difference.

01

Corporate training

Turn procedures and product knowledge into scenarios people can play through.

02

Onboarding and internal communication

Help new people learn the company, its values and its ways of working.

03

Health and safety

Simulate risky situations and the right responses, without real-world risk.

04

Sales and customer service

Rehearse conversations, objections and service moments with instant feedback.

05

Leadership and soft skills

Teamwork, priorities and decision-making, practised through play.

06

Education and assessment

Games for schools and universities that teach and check knowledge at the same time.

07

Gamified processes

Challenges, points and progress applied to existing business processes.

How it works

Designed to teach, not just to entertain.

01

Real scenarios

Built with your experts and your actual procedures.

02

Instant feedback

Every choice shows its consequence, so people understand why.

03

Progress and scores

Levels and rankings motivate repetition and show who needs support.

04

Anywhere, any language

Phone, tablet or computer, from a QR code, in multiple languages.

From the team’s portfolio

Serious games already in play.

Grand Hotel Simulator
Published

Grand Hotel Simulator

Hospitality and tourism schools

Designed for students who may know neither the job nor video games. They join from a QR code and practise six roles with real procedures: reception, restaurant, kitchen, bar, housekeeping and management.

Guanche title screen with the Teide in the background
Published

Guanche & Tamarán

Schools, universities and museums

A cultural project that tells the conquest of Tenerife and Gran Canaria as an action game, with a “living history” mode to understand how people lived. Five languages, no download.

© Alexandro Buggero. All rights reserved. Projects by the creative director of Play2Business. See the full portfolio ↗

Who it’s for
HR and L&D teamsTraining providersSMEs and large enterprisesSchools and universitiesPublic institutionsMuseums and cultural bodies
FAQ

Frequently asked questions

Does a serious game replace traditional training?

No, it complements it. It is especially useful for practising procedures and decisions, and it works alongside classroom sessions, e-learning and on-the-job coaching.

Can you measure training results?

Yes: scores, recurring mistakes, times and progress, also by role or location. That data shows where people need more support.

Does it work for people who don’t play video games?

Yes, if the game is designed for them. Grand Hotel Simulator, for instance, is built for students who may know neither the job nor video games: they join from a QR code in seconds.

What should your people learn?

Share the skill, the procedure or the message. We’ll design a game around it and show you a first playable version early.

[email protected] Request a proposal