01 · Advergames

Your brand, turned into a game.

Custom games that put your mascot, products and places at the centre of the experience. Played on any phone from a link or QR code, with no app to download.

The challenge

Ads are skipped in seconds.

Advertising is scrolled past, muted and forgotten. Brands need formats that people choose to spend time with.

Our answer

A game that draws people in and keeps them playing.

A game built around your brand: characters, worlds and challenges that invite people to play, share and come back for more.

Formats

What we can create.

Every format is designed around a campaign objective, from awareness to lead generation.

01

Branded mini-games

Quick, replayable games for events, stands, trade fairs and social campaigns.

02

Mascot games

Runners and arcade games starring your mascot, linked to the packaging through a QR code.

03

Explorable 3D worlds

Hotels, resorts, venues and destinations rebuilt as worlds to walk through, also created with AI.

04

Story games

Web games that tell the story of a place, a collection or a product.

05

Contests and leaderboards

Prizes, challenges and rankings that collect contacts in a GDPR-compliant way.

06

Gamified activations

Interactive experiences for product launches, exhibitions and in-store moments.

Why it works

Built for attention, sharing and contacts.

01

Longer attention

From minutes to hours of play with your brand, instead of seconds of exposure.

02

Word of mouth

Leaderboards and shareable challenges spread the game from player to player.

03

Lead generation

Registrations, prizes and contests collect contacts with consent.

04

Instant access

Played in the browser from a link or QR code. Native iOS and Android apps on request.

05

Brand immersion

Your world, colours and products are the game itself, not a banner on top of it.

06

Reusable over time

New levels, seasons and special events keep the game alive after launch.

Who it’s for

Brands, agencies and places with a story.

Consumer brandsCreative agenciesEvents and trade fairsHotels and resortsTheme parksMuseumsDestinations

Looking for training or internal engagement instead? See Serious Games.

Choco Flakes Run! gameplay
Concept example · Demo prototype

Choco Flakes Run!

From the team’s portfolio

An endless runner starring a cereal mascot through rivers of milk and chocolate waterfalls. A QR code on the pack takes people straight into the game.

© Alexandro Buggero. All rights reserved. Demonstration prototype, not commissioned by the brand.

FAQ

Frequently asked questions

How do you measure the success of an advergame?

Goals are set at the start: number of players, play time, repeat plays, shares and contacts collected. The game records this data, in line with GDPR, so results are easy to read.

Can an advergame collect contacts in a GDPR-compliant way?

Yes. Sign-ups for leaderboards, prizes or contests ask for explicit consent and explain how the data will be used; the data belongs to the brand that commissioned the game.

Can the same game be used for several campaigns?

Yes: with new levels, seasons, special events or versions for trade fairs and stores, an advergame can stay active over time instead of ending with a single campaign.

Got a campaign in mind?

Tell us the objective, the audience and the moment. We’ll propose a game concept and a first playable prototype.

[email protected] Request a proposal